THE PASTE

Signature Nano-Hydroxyapatite Toothpaste

Fluoride-Free • Supports Enamel • Suitable for Sensitive-Prone Teeth

THE PASTE elevates your oral care routine through advanced ingredients designed to effectively cleanse the mouth and promote the appearance of healthy enamel without harsh additives. 

Our all-in-one formula combines nano-hydroxyapatite, hyaluronic acid, and miswak extract to support enamel, brighten the appearance of teeth, and support gum comfort, while being gentle on sensitive teeth. 

Designed with high-quality, skincare-grade ingredients in counter-worthy packaging, our toothpaste supports an optimal oral microbiome for your best smile, yet.

  • 5% Nano-Hydroxyapatite: supports strong enamel, whitens teeth, and sensitivity-safe
  • Hyaluronic Acid: supports gums, anti-inflammatory, and moisture-boosting
  • Miswak Extract: anti-microbial, anti-bacterial, plaque support

Other Ingredients:

Xylitol, Glycerin, Water, Calcium carbonate, Hydroxyelthyl cellulose, Hydrated silica, Disodium laureth sarconsinate, Lonicera caprifolium (Japanese honeysuckle), Spearmint oil, Peppermint oil, Anise seed oil

We formulate our toothpaste without SLS, titanium dioxide, triclosan, fluoride, carrageenan, & artificial colors, flavors, and dyes.

Click here to learn more about our commitment to our ingredient standards.

benefits
  • Supports Strong Enamel
  • Naturally Whitens Teeth
  • Promotes Anti-Inflammatory Gum Health
  • Anti-Microbial & Anti-bacterial
  • Suitable for Sensitive-Prone Teeth
  • Dentist-Approved

CNN logo with text 'Best Hydroxyapatite Toothpaste' on a white background

COMPLETE YOUR CEREMONY

 
 

FAQs

An innovative ingredient formulated by NASA scientists, nano-hydroxyapatite has been clinically studied in remineralizing enamel and whitening teeth to promote a strong, healthy smile. It's also considered suitable for sensitive-prone teeth and bio-available to the body so you can brush with confidence.

ARAME uses a concentration of 5% pure, rod-shaped nano-hydroxyapatite in its toothpaste formulation.

For a deeper-dive into the star ingredient, read Tooth Tales here.

The RDA, or relative dentin abrasivity, is a measure of the abrasive effect of toothpaste on tooth dentin. The RDA of The Paste is 70, within the low-abrasive range.

While The Paste is formulated without harsh ingredients, it is designed for adult's mouths in mind.

Plant icon: vegan oral care made with plant-based ingredients

Vegan

Formulated with Plant-Based Ingredients

Paw print icon: cruelty-free, never tested on animals

cruelty-free

Never Tested on Animals

Shield icon: clean ingredients with no harsh additives

CLEAN INGREDIENTS

No Harsh Additives

HOW TO USE

No more messy tubes or hiding your toothpaste under the sink. Our airless pump packaging is designed to deliver the perfect amount of of toothpaste with a single pump, while looking sleek on your bathroom counter.

DIRECTIONS

Pump toothpaste with pump upright onto toothbrush and brush for two minutes, twice per day. For best results, do not rinse and avoid food or drink for at least 30 minutes after brushing. This allows our ingredients to have contact time with your teeth to promote enamel restoration.

USING THE AIRLESS PUMP

For a smooth, seamless pump, ensure the pump cap is screwed on tight to prevent any air from entering the tube chamber. The pump dispenses with air suction, and air bubbles may occasionally occur (this is normal!).

  • 5 stars: 27 (96%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (4%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
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Anonymous (United States)

I love the toothpaste and whitening however I’m still waiting for results on the whitening aspect of it. I’ve been using for 2.5 weeks and although i enjoy the flavor and quality I’ve yet to see whitening results.
Patiently waiting for:)

M
Mary (United States)

This is the best toothpaste you’ll ever find. Sooo luxurious, cleans really well, and makes your mouth feel super fresh. Love it!!

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Aspasia (.N. (United States)

Absolutely amazing!! My teeth feel so clean. Great minty flavor and doesn't have that grit that other pastes have, it's smooth.
I never knew there was a difference with toothpaste right? Because all my years we had only a few choices of the big box brands, and then here comes the game changer. An independently owned business, based on research owned and operated by a woman. So I gave it a try...and a try has become the change that was needed in my daily oral hygiene. Thank you ARAME for this

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Leahc (United States)

Such clean ingredients! This toothpaste is so good! Brittany the owner is so sweet and so kind!

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Cortney (United States)

So good! My teeth are so sensitive so I don’t use whitening strips. I finally found an alternative!

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Anonymous (United States)

I find the formula too thin I have to use a lot. I’m sure it is due to the air pump but I find the polish being more of the right consistency compared to the paste.

Thank you for your feedback! We can confirm the runnier consistency is due to the natural ingredients, but will take this feedback to see how we can improve our products in the future. We're happy you're enjoying our Polish too!

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Leah (United States)

Honestly game changing. My teeth are so clean and white!! I’m never using anything else.

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Anonymous (United States)

I’ve tried so many toothpastes over the years, but this one is truly a favorite. The mint flavor is soft and refreshing without being overpowering, which makes it feel so much more luxurious and enjoyable to use every day. It leaves my mouth feeling clean and fresh without that intense burn some toothpastes have. And the packaging is absolutely beautiful! It looks so chic sitting on my vanity and honestly elevates my whole routine.

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Natalia (United States)

I have used Arame for 3 months and it has transformed my brushing experience. Brushing my teeth, used to always feel like a chore, but I actually look forward to getting to brush my teeth every day because of the flavor of Arame and the feeling of the paste plus it actually works to whiten my teeth in a really gentle way

A
Ana (United States)

Amazing producy, highly recommend!

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Riva (United States)

Love the taste and feel.

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Leah C. (United States)

This toothpaste is so good! From when you open the package it has such a clean scent to it! The bottle is a clean classic sleek look. Pump is easy to use and the paste makes your teeth feel so clean! You can feel good with buying this product!

J
Josephine (United States)

I can't say enough good things about Arame's paste! It is unlike any toothpaste product I have used before and I will continue to repurchase it.

L
Levi (United States)

Love this toothpaste. Unique flavor and good to know I'm not brushing chemicals into my gums.

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Pamela (United States)

It’s an amazing product. I use it every morning and night, and even in between because it leaves my breath feeling so fresh. My teeth feel healthy, clean, and white. I look forward to using every morning and night!

K
Katarina (United States)

A great product, would 100% recommend!

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Ryan (United States)

The paste makes me look forward to brushing my teeth twice a day! Love the airless pump too.

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Jbren (United States)

I ordered the combo and I love this brand! The freshness lasts much longer than regular toothpaste and I’m addicted to the polish! I’m a huge fan. Will be ordering again and again! Also packaging is so great you can definitely send as a gift

A
Anonymous (United States)

I just started using the toothpaste and have been loving it. I’m now going to buy the polish and test it out! I drink lots of drinks that stain your teeth, so happy to have came across this product. I’ve been recommending it to my circle as well.

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Rachel (United States)

My teeth feel so clean and look so white!

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Dawn (United States)

My teeth feeling cleaner than they ever have after using this paste. I highly recommend!

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HKA (United States)

Finally a product I look forward to using every day.. it feels so luxurious and I find myself loving the brushing ritual that I always dreaded before Arame. This product really works and thank you Brittany for such a great invention. My teeth have never looked this clean and white. I have always had tartar buildup between my teeth and honestly this tartar is slowly and steadily going away without abrasive scrubbing at the dentist office. This is an amazing product ❤️

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Natalie (United States)

Love the better for you ingredients and the minty freshness. Tried some other nanohydroxapatite toothpastes and none came close to this in terms of still leaving you with that clean/minty feeling

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Neera

I've been using The Paste for a couple of months now and I really love it! I love the form factor and it tastes great. I love that the ingredients are really clean and I love how my teeth feels after brushing. Would highly recommend!

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Anonymous (United States)

I love the taste, I’m brushing my teeth truly more than ever before.

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Tori (United States)

I just went to the dentist for the first time since starting Arame and he complimented my teeth, noting how white and clean they were! It doesn’t hurt that the packaging looks good in my cabinet either.

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JJ (United States)

This is the best toothpaste I've ever used in my life!!!

I have been searching for the last 5 years for a natural/non-toxic toothpaste that actually works and truly has therapeutic and rejuvenating properties for my teeth and gums.

And to think I would find it on Tik Tok of all places!

I have studied health and nutrition, supplementation, holistic, naturopathic, and alternative medicine and therapies for the last 30 years. I've purchased almost every natural toothpaste on the market. None have worked this good. For the first time ever after I brushed my teeth, my mouth and lips were not dry. They stayed moist all night long.

This is a Godsend!

I hope and pray it helps you and your family and friends too, esp those with teeth and gum challenges.

JJ

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