SKINCARE-GRADE INGREDIENTS

Nano-Hydroxyapatite: An innovative ingredient formulated by NASA scientists, nano-hydroxyapatite has been clinically proven to remineralize enamel and whiten teeth to a promote strong, healthy smile. It's also safe for sensitive teeth, bio-available, and non-toxic, so you can brush without any worry. ARAME uses a concentration of 5% nano-hydroxyapatite in its toothpaste formulation for maximum efficacy, unlike other brands that use less than 2%. As an innovative - and costly - ingredient, this is the main driver of our toothpaste price.

Hyaluronic Acid: Popular in skincare, hyaluronic acid is anti-inflammatory and protects gum tissue, promoting healthy gums. It's also been clinically shown to boost the power of nano-hydroxyapatite in rebuilding tooth enamel.

Miswak Extract: Derived from theSalvadora periscatree, also known as the "toothbrush tree," miswak extract has been used for centuries by a variety of cultures to cleanse the mouth and keep teeth white and shiny. Miswak extract has anti-bacterial and anti-microbial properties to prevent the growth of dental bacteria and plaque.

HOW TO USE

No more messy tubes or hiding your toothpaste under the sink. Our airless pump packaging is designed to deliver the perfect amount of of toothpaste with a single pump, while looking sleek on your bathroom counter.

Directions: Pump toothpaste with pump upright onto toothbrush and brush for two minutes, twice per day. For best results, do not rinse and avoid food or drink for at least 30 minutes after brushing. This allows our ingredients to have contact time with your teeth to promote enamel restoration.

CLINICALLY-BACKED INGREDIENTS

Papaya Enzymes (Papain): Sourced from papaya fruit extracts, papain is a naturally derived enzyme and a key ingredient in THE POLISH. This delicate yet powerful ingredient works to dissolve surface stains without stripping the enamel, ensuring a whiter, more radiant smile over time. Clinically shown to break down plaque on the enamel's surface, papain offers a pristine clean—one that is both effective and gentle.

Pineapple Enzymes (Bromelain): Extracted from pineapple, bromelain is a powerful yet gentle natural enzyme that helps lift stains from the enamel's surface, revealing a more radiant smile without causing damage. Beyond its whitening benefits, bromelain’s naturally soothing, anti-inflammatory properties help reduce gum irritation, fostering a balanced and healthier oral microbiome.

Baking Soda: A time-honored ingredient, sodium bicarbonate (baking soda) gently polishes and refines the enamel’s surface, lifting surface stains caused by everyday indulgences like coffee, tea, and wine. Its mild abrasiveness ensures a luminous smile without compromising enamel.

Beyond whitening, baking soda also works to balance the mouth's pH levels, neutralizing acidity that can lead to enamel erosion, resulting in a healthier, more resilient smile over time.

HOW TO USE

Thanks to its gentle, yet effective, ingredients, THE POLISH is safe to use on a weekly basis to maintain a white, radiant smile. Perfectly suited for the moments between professional whitening treatments or at-home whitening routines, it delivers whitening results without the harshness of peroxide-based formulas that can compromise enamel integrity, leading to sensitivity and exposed dentin. With THE POLISH, enjoy an elevated, safe, and effective whitening experience—delivering timeless beauty for your smile, every day.

Directions: After brushing with THE PASTE, dispense a pea-sized amount of polish onto a toothbrush and gently brush teeth. Allow polish to sit on teeth for at least one minute before rinsing. For optimal whitening and enamel-safe results, use two-to-three times weekly, and avoid daily use.